Our Ethos
It's so good to see you.
Hey, Mik here — founder and CEO of Make Good Choices. This movement started with a simple idea: that kindness should be visible. That care should be loud. That good choices, big or small, can ripple outward and change lives.
We're here to make care visible, to turn kindness into culture, and to remind people they're not alone. That healing is possible. That joy is powerful. That community is everything — and ours lives every day over at @makegoodchoices_shop, where real people show up, share honestly, and remind each other of something worth holding onto.
Lived experience
This isn't just theory for me — it's lived experience.
I've battled depression, anxiety, and addiction. I spent years hiding it all, thinking I could "manage it on my own." I know what it's like to feel isolated, ashamed, and unsure of where you fit.
My whole life, I never felt truly included. I wasn't "man enough," I wasn't "gay enough," I wasn't "enough." And I would never wish that feeling on anyone.
So Make Good Choices was born. For you. For me. For everyone.
If any part of that sounds familiar, you don't have to sit with it alone. Lifeline is on 13 11 14 and Beyond Blue is on 1300 22 4636 — both are there, day or night.
You are extraordinary. You being here adds to the light around us. I'm absolutely stoked you're here — if we ever meet, you'll get a massive squeeze.
The launch film
Where it all began
Before the community, before the merch — there was this. The film Mik made to launch Make Good Choices and put into words what the brand is actually about.
The movement, the message, the brand
Five things we hold onto
A movement born from lived experience, emotional complexity, and the radical belief that kindness can change everything. We exist for the people navigating mental health, identity, and life's messier moments who need more than inspiration — they need to feel seen. So we show up with warmth, without judgement, and without pretending any of this is simple, because every person who walks through here deserves to feel seen, supported, and reminded that the world is better with them in it.
Kindness
To others, yes. But especially to yourself. Self-kindness is the foundation of everything MGC stands for.
Joy
Kindness and advocacy can be joyful, not heavy. We make room for lightness, humour, and celebration alongside the serious stuff.
Inclusion
MGC is for everyone — regardless of identity, background, belief, or socioeconomic status. We never exclude, other, or make assumptions.
Authenticity
No clichés. No fluff. No performing wellness. What you see is what you get — from Mik, from the brand, from the community.
Empowerment
We build people up without putting pressure on them. Every piece of content should leave someone feeling more capable, not more anxious.
Join the movement
You don't have to do any of this alone.
Wear it, share it, or just show up — every good choice ripples outward. Come find your place in the community.