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Kindness You Can Wear

You are extraordinary.

That's not a caption. It's the whole idea behind Make Good Choices — kindness people can wear, give away, and actually mean.

Make Good Choices Logo White Face

What We're About

You don't have to be perfect to make good choices.

Wellbeing, without the lecture

We're not therapists, and we don't try to sound like them. Just real tools, plain language, and permission to be human — one small choice at a time.

A community, not a following

It started as one idea — that kindness should be visible. Now it's people leaving cards in cafés, tagging each other, showing up for each other. That's the actual product.

Progress, not perfection

No before-and-after stories here. No fixing yourself by Monday. Just small, kind choices that add up — worn, given, and repeated.

Why Make Good Choices

It's so good to see you.

Hey, I'm Mik — founder of Make Good Choices. This started with a simple idea: that kindness should be visible. That care should be loud enough to notice.

I've battled depression, anxiety, and addiction, and for a long time I hid all of it — I didn't feel man enough, gay enough, or just enough. I never want anyone else to feel that alone.

So Make Good Choices was born. For you. For me. For everyone who's ever felt like they didn't quite fit.

Mik's signature.
Mik Founder, Make Good Choices
Mik Simons, founder of Make Good Choices.

Kindness in Action

Some of these end up on café tables. Some end up in someone's pocket for a week.

Every Kindness Card carries one line: you are extraordinary, you being here adds to the light around us. We leave them in cafés, gyms, libraries — wherever someone might need five seconds of being seen. Our community leaves them too, and tags us when they do.

A Make Good Choices Kindness Card held outdoors, ready to be left for someone to find.

How We Make Things

Kindness doesn't stop at what's on the shirt.

Everything's made to order through Printful, so nothing gets printed until someone actually wants it — no warehouse of guesses, no landfill of leftovers. We're not a zero-impact brand — nobody who ships things is — but we'd rather tell you exactly how it works than dress it up.

The honest numbers

  • Made to order — nothing's printed until you buy it
  • ~86% of orders shipped from a facility local to you
  • 70–100% recycled plastic packaging

Shop the Range

Wear the message your way.

You are extraordinary. That was never up for debate.

Every piece you buy is made because you wanted it — not because a warehouse needed to move stock. That's a kinder way to make things, and it's one of the small choices that adds up to something bigger.