Kindness You Can Wear

Sizing Guide

A simple guide to help you find your perfect fit. Every body is welcome here — because you are extraordinary, whatever size you wear.

Find your size Sizing FAQs

Find your fit

Product Size Guides

Every garment we make is a little different, so we've broken it down style by style. Jump to your product below, or scroll through the lot.

Footwear Hoodies & Sweats Tees & Tanks Performance Underwear

Footwear

Size (US)	UK	Europe	Japan	Foot Length	Outsole Length
5	4	37.5	23	23.2	26.2
5.5	4.5	38	23.5	23.5	26.2
6	5	38.5	24	24	27
6.5	5.5	39	24.5	24.5	27
7	6	40	25	24.8	27.3
7.5	6.5	40.5	25.5	25.4	28.3
8	7	41	26	25.7	28.3
8.5	7.5	42	26.5	26	29
9	8	42.5	27	26.7	29.5
9.5	8.5	43	27.5	27	29.5
10	9	44	28	27.3	30.5
10.5	9.5	44.5	28.5	28	30.8
11	10	45	29	28.6	30.8
11.5	10.5	46	29.5	29.2	31.8
12	11	46.5	30	29.8	32.4
12.5	11.5	47	30.5	30.2	32.4
13	12	47.5	31	30.6	32.4

Fit notes

Sizing follows standard US Men's shoe sizing. Use the conversion chart below to find your UK, EU or Japan size.
Between sizes? We recommend sizing up for a roomier fit, especially if you wear thicker socks.

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Size Label	A	B	C
6.5	15	20.3	26
7	15.2	21	26.7
8	15.2	21	27.3
8.5	16	21.8	28
9.5	16	21.8	28.6
10	16.3	21.8	29.2
11	16.3	22.2	29.8
11.5	16.3	22.2	30.5
12.5	17	23.5	31

Fit notes

Sizing shown is US unisex sizing.
Data gap: the workbook does not define what measurement points A, B and C refer to for this product. We recommend confirming these with the supplier before publishing so shoppers can compare to their own footwear.

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Hoodies & Sweats

Size Label	Length	Chest Width	Sleeve Length
S	68.6	49	85
M	71	54	87.6
L	73.7	59	90.2
XL	76.2	64	92.7
2XL	78.7	69.2	95.3
3XL	81.3	74.3	97.8
4XL	83.8	79.4	100.3
5XL	86.4	82	103

What we measured

A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.
B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).
C. Sleeve Length — Place the end of the tape at the centre back of the collar, then run it along the top seam of the sleeve, over the shoulder, and down to the hem of the sleeve.

Fit notes

Relaxed, true-to-size fit. Size down for a closer silhouette.

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Size Label	Length	Chest Width
S	68.6	56
M	71	58.4
L	73.7	62.2
XL	76.2	66
2XL	78.7	70
3XL	81.3	72.4

What we measured

A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.
B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).

Fit notes

Standard, relaxed fit.

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Size Label	Length	Chest Width	Sleeve Length
S	68.6	50.8	85
M	71	56	87.6
L	73.7	61	90.2
XL	76.2	66	92.7
2XL	78.7	71	95.3
3XL	81.3	76.2	97.8
4XL	83.8	81.3	100.3
5XL	86.4	86.4	103

What we measured

A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.
B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).
C. Sleeve Length — Place the end of the tape at the centre back of the collar, then run it along the top seam of the sleeve, over the shoulder, and down to the hem of the sleeve.

Fit notes

Relaxed, true-to-size fit. The widest size range in the range (S–5XL).

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Size Label	Length	Chest Width
S	68.6	50.8
M	71	53.3
L	73.7	58.4
XL	76.2	63.5
2XL	78.7	67.3
3XL	81.3	71

What we measured

A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.
B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).

Fit notes

Runs small. For the perfect fit, we recommend ordering one size larger than your usual size.

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Size Label	Length	Chest Width	Sleeve Length
S	68.6	50.8	85
M	71	56	87.6
L	73.7	61	90.2
XL	76.2	66	92.7
2XL	78.7	71	95.3
3XL	81.3	76.2	97.8
4XL	83.8	81.3	100.3
5XL	89	86.4	103

What we measured

A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.
B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).
C. Sleeve Length — Place the end of the tape at the centre back of the collar, then run it along the top seam of the sleeve, over the shoulder, and down to the hem of the sleeve.

Fit notes

Relaxed, true-to-size fit.

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Tees & Tanks

Size Label	Length	Chest Width	Sleeve Length
XS	68.6	42	—
S	71	45.7	39.7
M	73.7	50.8	43.2
L	76.2	56	47
XL	78.7	61	50.8
2XL	81.3	66	54.6
3XL	83.8	71	58
4XL	86.4	76.2	61.5
5XL	89	81.3	64.3

What we measured

A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.
B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).
C. Sleeve Length — Place the end of the tape at the centre back of the collar, then run it along the top seam of the sleeve, over the shoulder, and down to the hem of the sleeve.

Fit notes

Standard, unisex fit.

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Size Label	Length	Chest Width
XS	68	42
S	70.5	45.7
M	73	50.8
L	75.6	56
XL	78	61
2XL	80.6	66

What we measured

A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.
B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).

Fit notes

Standard, unisex fit.

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Size Label	Length	Chest Width
XS	69.5	43
S	71	45.5
M	73.5	48
L	75.5	50.5
XL	77.5	53

What we measured

A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.
B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).

Fit notes

US customers should order a size up, as the EU sizing for this supplier runs smaller than the equivalent US size.

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Size Label	Length	Chest Width
XS	44	47.5
S	45	50
M	46.5	52.5
L	47.5	55
XL	48.5	57.5

What we measured

A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.
B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Size Label	Length	Chest Width
XS	66	41.3
S	68.6	46.4
M	71	51.4
L	73.7	56.5
XL	76.2	61.6
2XL	78.7	66.7

What we measured

A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.
B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).

Fit notes

Standard, unisex fit.

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Size Label	Length	Chest Width
S	66	45.7
M	68.6	50.8
L	71	55
XL	73.7	60
2XL	76.2	65

What we measured

A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.
B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).

Fit notes

Standard, unisex fit.

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Size Label	Length	Chest Width
XS	69	45
S	72	48
M	75	51
L	78	54
XL	81	57
2XL	84	60

What we measured

A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.
B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).

Fit notes

Relaxed fit.

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Size Label	Chest	Body Length (HPS)
XS	35.6	68
S	38	69.5
M	40.6	71
L	43.2	72.7
XL	45.7	74.3
2XL	48.3	76

What we measured

B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).
A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.

Fit notes

Sizing runs smaller than usual — if you prefer a looser fit, choose a size larger.

This item is custom-made by hand to order, so actual measurements may vary by up to 1".

Size Label	Length	Chest Width	Sleeve Length
S	71	45.7	85
M	73.7	50.8	89
L	76.2	56	92.7
XL	78.7	61	96.5
2XL	81.3	66	100.3
3XL	83.8	71	100.3
4XL	86.4	76.2	101.6
5XL	89	81.3	103

What we measured

A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.
B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).
C. Sleeve Length — Place the end of the tape at the centre back of the collar, then run it along the top seam of the sleeve, over the shoulder, and down to the hem of the sleeve.

Fit notes

Standard, unisex fit.

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Size Label	Length	Chest	Sleeve Length
S	71	50.8	44.5
M	75	54.6	47
L	77.5	57.2	49
XL	80	60.3	52
2XL	82.6	63.5	54.6
3XL	85	67.3	57.8
4XL	87.6	71	61

What we measured

A. Length — Place the end of the tape beside the collar at the top of the garment (Highest Point Shoulder). Pull the tape to the bottom of the item.
B. Chest Width — Place the end of the tape at the seam under one sleeve and pull it across, flat, to the seam under the opposite sleeve (also called “pit-to-pit”).
C. Sleeve Length — Place the end of the tape at the centre back of the collar, then run it along the top seam of the sleeve, over the shoulder, and down to the hem of the sleeve.

Fit notes

Standard fit.

Measurements are supplied by our manufacturing partners. Actual product measurements may vary by up to 2" (5 cm).

Performance

Size Label	½ Chest Width	Length	Sleeve Length
XS	46	68	19
S	48	68.5	19.5
M	50	69	20
L	54	70	21
XL	58	71	22
2XL	62	72	23
3XL	66	73	24

What we measured

A. ½ Chest Width — With the garment laid flat, measure straight across from one side seam to the other, directly under the sleeve. This is a half-chest measurement, so double it to compare to your full chest measurement.
B. Length — With the garment laid flat, measure from the Highest Point Shoulder straight down to the bottom hem.
C. Sleeve Length — With the garment laid flat, measure from the shoulder seam to the end of the sleeve cuff.

Fit notes

Custom-made by hand to order — allow up to 1" variance.

This item is custom-made by hand to order, so actual measurements may vary by up to 1".

Size Label	½ Waist Width	Inseam Length	Front Rise
XS	30	6.5	29
S	32	6.5	31
M	34.5	6.5	34
L	39.5	6.5	36
XL	42	6.5	37
2XL	47	6.5	38
3XL	51.5	6.5	39

What we measured

A. ½ Waist Width — With the garment laid flat, measure straight across the waistband from edge to edge. This is a half-waist measurement, so double it to compare to your full waist measurement.
B. Inseam Length — Measure from the crotch seam straight down to the bottom of the leg opening.
C. Front Rise — Measure from the crotch seam straight up to the top of the waistband at the front.

Fit notes

Custom-made by hand to order — allow up to 1" variance.

This item is custom-made by hand to order, so actual measurements may vary by up to 1".

Underwear

Size Label	½ Waist Width	Side Length	½ Leg Opening Width
XS	37	26	21.5
S	39	27	22.5
M	41	28	23.5
L	45	29	25
XL	49	30	27.5
2XL	53	31	29.5
3XL	57	32	31.5

What we measured

A. ½ Waist Width — With the garment laid flat, measure straight across the waistband from edge to edge. This is a half-waist measurement, so double it to compare to your full waist measurement.
B. Side Length — Measure down the side seam from the top of the waistband to the bottom hem of the leg.
C. ½ Leg Opening Width — With the garment laid flat, measure straight across the leg opening from edge to edge. This is a half measurement, so double it to compare to the full leg opening.

Fit notes

Custom-made by hand to order — allow up to 1" variance.

This item is custom-made by hand to order, so actual measurements may vary by up to 1".

Good to know

Helpful Sizing Advice

A few extra pointers so you can shop with confidence — and make a good choice for your body, your style and the planet.

Between two sizes?

Think about how you like things to fit. Size up for a relaxed, roomier feel, or size down for something closer to the body. When in doubt, check the Fit Notes on the product — we've flagged any styles that run small or large.

Fit preferences

Most of our tees, tanks, hoodies and sweats are made in a relaxed, unisex fit designed to look good on every body. A handful of styles are cut closer — these are called out clearly in each product's description.

Washing & shrinkage

Always follow the care label on your garment. As a rule of thumb, wash in cold water and skip the tumble dryer — your fit (and our planet) will thank you.

Unisex by design

Kindness doesn't come in one size, and neither should clothing. Most Make Good Choices garments are designed as unisex styles so anyone can wear the message.

Still wondering?

Frequently Asked Questions

How do I measure myself?

Grab a soft measuring tape and, ideally, a friend to help. Measure over your usual underwear, keep the tape snug but not tight, and compare your numbers to the size chart for the specific product you're after — sizing can vary a little between styles. Each product below includes its own Measurement Notes explaining exactly how that item was measured.

What if I'm between sizes?

If your measurements fall between two sizes, think about how you like your clothes to fit. Prefer a relaxed, roomier feel? Size up. Prefer a closer, fitted look? Size down. Check the Fit Notes under each product — some of our styles run small or large and we've flagged that wherever our supplier or maker has told us.

Are the garments unisex?

Most of our tees, hoodies, sweatshirts and tanks are cut as relaxed, unisex fits designed to suit every body. A few styles — like the Women's Round Neck Tee, Crop Top and Racerback Tank — are cut closer to a fitted silhouette. We've called this out in the fit notes for each product.

How accurate are the measurements?

Supplier-made garments (tees, hoodies, sweatshirts, tanks, footwear) may vary by up to 2" (5 cm) from the measurements shown. Our custom-made-by-hand pieces (Athletic Top, Athletic Shorts, Boxer Briefs) may vary by up to 1", since each is made to order. Small variations are a normal part of garment production and not a fault.

Do your garments shrink after washing?

Always check the care label on your specific garment. As a general rule of thumb, wash in cold water and avoid the tumble dryer — line drying helps keep your fit and print looking good for longer.

What if the measurement points (A, B, C) aren't explained?

For a small number of products, our supplier data doesn't yet include a written definition of every measurement point. We've flagged these directly in the product's Fit Notes so our team can confirm them and keep this guide accurate.

Still not sure what size to grab?

Send us your measurements and we'll help you find your perfect fit — no question is a silly one.

Visit Make Good Choices

Sizing Guide

Product Size Guides

Footwear

Men's High Tops

Fit notes

Slides

Fit notes

Hoodies & Sweats

Zip Hoodie

What we measured

Fit notes

Qtr Zip Sweatshirt

What we measured

Fit notes

Extraordinary Hoodie

What we measured

Fit notes

Hoodies (Standard)

What we measured

Fit notes

Sweatshirt

What we measured

Fit notes

Tees & Tanks

T-Shirt

What we measured

Fit notes

V-Neck Tee

What we measured

Fit notes

Women's Round Neck Tee

What we measured

Fit notes

Crop Top

What we measured

Tank Top

What we measured

Fit notes

Muscle Tank

What we measured

Fit notes

Drop Arm Tank

What we measured

Fit notes

Racerback Tank Top

What we measured

Fit notes

Long Sleeve Top

What we measured

Fit notes

Polo Top

What we measured

Fit notes

Performance

Athletic Top

What we measured

Fit notes

Athletic Shorts

What we measured

Fit notes

Underwear

Boxer Briefs

What we measured

Fit notes

Helpful Sizing Advice

Between two sizes?

Fit preferences

Washing & shrinkage

Unisex by design

Frequently Asked Questions

Still not sure what size to grab?